Background : ASPO an AI-driven platform designed to simplify the early stages of media production — from script writing to video generation — all in a collaborative space.
Impact:
Collaboration speed up by 50%
Faster content production by 40%
MVP in 2 weeks
Role: Product Designer
Team: 1 Designer (me), 1 Developer, Client (Product Owner)
Timeline: 2 weeks (MVP design sprint)
A professional production studio commissioned the design of ASPO, an AI-driven MVP intended to unify the early stages of media creation. The studio's teams were struggling with fragmented workflows—jumping between tools like Freepik for visuals and separate apps for scripting—while managing feedback through messy email threads.
I designed the workflow so each step focuses on a single task while keeping everything connected in one workspace.
This approach creates a smooth, natural progression from ideation → scripting → storyboarding → early video creation, helping users move forward confidently without getting overwhelmed. It reduces confusion, keeps work organized, and ensures the team can see progress clearly at every stage.
Users can make changes directly or collaborate through comments, keeping work flexible and organized.
For example, when editing scripts, they can highlight text, comment inline, and apply feedback without leaving the workspace—making it easy to collaborate in context and create updated versions quickly.
Users can update panels in two flexible ways:
Direct edits – adjust the description and settings, refine the panel, and generate a new version.
Collaborative edits – add comments, select feedback, refine the panel, and generate a new version.
This approach keeps the workflow flexible, efficient, and collaboration-friendly, making it easy to improve panels quickly without losing context.
Users can pause the video, add time-specific comments, and then refine the video based on that feedback to create a new version.
This approach makes giving and applying feedback precise, fast, and easy, ensuring the team can improve videos efficiently without confusion or repeated guesswork.
Unlike traditional script apps that can feel overwhelming with multiple scenes and complex branching, this system keeps each script to a single scene.
This creates a clear, linear workflow: Script → Storyboard → Panels → Video, letting users move smoothly from idea to finished video without confusion or extra steps. It’s simpler, faster, and more focused than typical multi-scene tools.
When creating a storyboard, the system automatically generated 5 panels, giving users a ready-to-start structure.
Users could easily add or remove panels, removing the guesswork about how many panels were needed and helping them focus on the story, not the setup.
With a single “Refine Panel” button, users could save changes, generate new text, create a new image, and track version history all at once.
This made a complex process feel simple, letting users focus on creativity while the system handled the heavy lifting in the background.
Every time a user edits settings, reorders panels, or refines comments, the system automatically updates everything behind the scenes—including shot order, durations, transitions, and effects—while keeping full version history.
This means users never have to rewrite technical prompts manually, making iterations faster, cleaner, and less error-prone.
Solution:
• Prioritized core flows
• Used a modular structure: Script → Storyboard → Video
Solution:
Ran quick research
Observed real tool usage
Solution:
Used higher-fidelity wireframes
Enabled faster understanding and approvals
Solution:
Designed modular flows (Script → Storyboard → Video)
• Collaborated closely with the developer
